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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" width="40px" /> In Brief
This technique helps decouple the risks around physical delivery of a product from a digital component of the product. We can sell a physical version of the product or service, even if our final product will be digital. Selling
the physical form first may be easier, riskier, or more complicated. As a technique, this works best for software and information-based or data-based products that historically have had a physical component. Alternatively, it works well if we want the end product to be decoupled from a computer or smartphone.
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