Competitor Usability Testing

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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> In Brief

Competitor usability testing is observing our target market using a competitor’s products or services to gain insights on the mindset of the user, common issues, and potential improvements in our own product. In some cases, this can reveal the need for an entirely new product. In other cases, we can gain insights on what parts of a competitor product are unnecessary.
This is almost identical to — but not to be confused with — competitive usability testing, which tests an existing product against existing competitors to establish which product is “winning.” </aside>

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