<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" width="40px" /> In Brief

A comprehension test will evaluate whether or not the customer understands the marketing message explaining the value proposition. This eliminates a possible false-negative bias on smoke tests where the customer indicates they do not want the value proposition when actually they do not understand it

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Description