<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> In Brief
Customer discovery interviews are conducted with potential customers to gain insight into their perspective, pain points, purchasing habits, and so forth. Interviews also generate empathy between the customer and the entrepreneur to aid the design and ideation process. The best interviews help narrow the target market and provide a deep understanding of what causes a market need, and of the underlying psychology of the customer.
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