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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" width="40px" /> In Brief
Off-brand testing is a technique that helps established companies run experiments while minimizing risk to their brand equity. Off-brand testing prevents skewing the customers’ response (up or down) due to their brand. In a nutshell, the product or service being evaluated is presented using a no-name brand or without branding at all. Typically, these are executed as very small scale tests to get a statistically meaningful result. If it comes back positive, the data justifies a larger batch of effort.
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