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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" width="40px" /> In Brief
This technique involves exploring “near miss” failures similar to our product idea to generate ideas about what to test and how to build a business model that could work in a second attempt.
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