Tried and tested quick, inexpensive and low risk experiments to test for traction!

To test out the riskiest assumptions in your business or mission model canvas, using rapid experiments offers a structured approach to test your ideas as quickly, as inexpensively and in as low risk a way as possible while you search for traction.

Contents

Generative Market Research - Discover who your users are

Evaluative Market Experiment - Test out market demand for your idea

Generative Product Research - Test and prioritise which features of a MVP to develop

Evaluative Product Experiment - Test features of your idea with real users