<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> In Brief
Secondary market research gathers and interprets available information about the target market, and includes published reports, newspaper articles, or academic journals. This method is used to figure out the size of the market or customer segment, pricing, and ways for the market to evolve. Also referred to as “desk research” or “market study,” this type of research is always done using third-party sources, and there is no direct customer contact.
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