<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> In Brief
The solution interview builds on our research around the problem and proposes a solution to see how potential customers react. Solution interviews result in qualitative feedback from users or prospects about the product when presented with the product or a prototype. Use a “demo” to help customers understand the solution and confirm that it will solve their problem.
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