<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> In Brief

A landing page used as a minimum viable product evaluates whether a particular type of customer wants a proposed product based on actual behavior (as opposed to a declared preference). This technique typically includes buying advertising or generating targeted traffic to a small website that describes the product idea. The prospect confirms their interest by:

• Leaving an email address or
• Going through a checkout process that simulates the purchase of the product </aside>

Description