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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" width="40px" /> In Brief
Conducting a sales pitch as a smoke test is when an entrepreneur pitches a value proposition to a potential user or customer for the purpose of gathering feedback on a problem. This versatile method can also help us gather insight on a solution we have built and decide whether or not a target market is willing to pay to use our solution. During a sales pitch, we are looking to discover pain points, learn their impact, and confirm that there is value to the customer in solving them, and then to pitch a solution.
This is related to the Flyer Smoke Test.
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