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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/44aaf741-05c5-4917-9ef9-2f72d095bee3/Untitled_(6).png" width="40px" /> In Brief
The video smoke test consists of using a trailer video to test excitement and virality/buzz when describing the product to an early-adopter audience. Unlike a traditional trailer, the video should create the illusion the product is real to measure how much buzz it generates. The technique is particularly useful where user behaviour can be easily simulated or demoed before a fully functional version of the product is ready.
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